22.6.2009 von Benny Patock.

I received an email newsletter from Quiksilver today. This is great stuff! Because it shows how even big companies struggle, wenn it comes to localization… even at a low level. See the following example (you would have to speak at least some German to appreciate it *g*):

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15.6.2009 von Benny Patock.

A local optician booked outdoor ads on bike stands. The funny little trick: If you take a pic of this ad with your mobile and present your chef d’oeuvre at the store around the corner, you’ll get 10% off your order:

Nice little idea, ideed! I have to admit that I am one of those, who takes pictures of stuff in order to remember it (way too lazy to type*g*). Works for me - as for most people who use their cameraphones… and makes this campaign trackable!!! Two thumbs up.

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14.6.2009 von Benny Patock.

This came up a couple of days ago, but still a nice approach: On June 5, photographer Yann Arthus-Bertrand (Earth from above) and French producer powerhouse Luc Besson present HOME, a great documentary with breathtaking bird-view pictures from over 50 countries wordwide. Definitely worth a watch!!!

/// aaaaaaaargh! stupid wordpress doesn’t let me upload pictures….  *sniff* ///

Now here’s the wicked part: The movie was made available on DVD and Blu-Ray, in the cinemas, on TV, and even on Youtube (yeah… also in HD!) at the same time. Originally it was supposed to be up there until June 14. It’s still there, so give it a try. Enjoy!

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8.6.2009 von Benny Patock.

“Printing Twitter is like dancing architecture” Boris Lakowski

Nice take on German newspaper “Die Welt” and it’s approach to tweeting…

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27.4.2009 von Benny Patock.

Business is war. People are our target. Sounds familiar? According to Umair Haque these are the rules that forged our world economics and brought us a global recession… and also a 5-blade razor and the Bic Mac. He makes a public call for a constructive capitalism in a recent conference talk at the Daytona Sessions:

(Click image for video)

While being a little bit vague, Umair takes quite a well shot at many Sun Tzu and Von Clausewitz inspired industry giants such as Microsoft or the U.S. car industry. Welcome to the age of interaction, ladies and gentlemen, when:

• Exploitation has to become Renewal
• Command has to become Democracy
• War has to become Peace
• Domination has to become Equity
• Value has to become Meaning

But check out the video above. Umair pulls out some nice (although not surprisingly new) examples of todays uprising companies, who shake up their respective industries. Definitely worth a watch!

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25.4.2009 von Benny Patock.

My friend Jan posted another cool article over at Managing Tech analyzing the spreading of return debit notes on Hitmeister.de

over time.  While the rise of bounced payments towards the end of the month may not take you by surprise, have a look at the following beauty:

While the numer of bounced payments during the day remains more or less stable, hell breaks loose at night time. Interestigly enough most return debit notes relate to nighttime transactions. How about keeping that in mind, when working on your credit scoring next time…

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22.4.2009 von Benny Patock.

Well, only one of the reasons to be honest: It’s superfast and flexible! I found another great example here yesterday. If you noticed: T-Mobile had a major downtime in its German mobile network recently. I was affected as well - no cellphone for 3 hours. Felt like back in the 80s! (Well actuallyI thought my iPhone had given up on me. Glad it didn’t.)

So, what do you do in such a case? If you’re a T-Mobile customer, you google for more info. If you’re T-Mobile’s competition, you flip on AdWords :

(-> “Netzausfall” being network failure)

I don’t know, if you sell more phone contracts with that. But it’s surely a great reaction… and a good laugh!

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27.2.2009 von Benny Patock.

It’s travel time! After having a few posts via Australia recently, I put the money where my mouth is. Tonight I will board my flight towards Down Under. See you back in April. Cheers

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25.2.2009 von Benny Patock.

Great post over at Pulicis Digital Australia about a Pinch Media report on their AppStore insights (see presentation below). Especially the different cases based on users, downloads, ranking, price, and - last but not least- revenue are noteworthy:

Intrestingly enough, price, percieved value, competition (et al.) play each their role in the way to Appstore success. Wait… oh… that’s news? Yet a very intersting field to have an eye on…

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18.2.2009 von Benny Patock.

Bestseller author Malcom Gladwell came up with a new interesting book on the origin of success. Surprise, surprise: it takes a lot of practice…10000 hours at least to be precise - across all fields that is. That’s roughly 10 years *yay*. Bur it also takes the right environment. Check out the video below:

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