30.7.2008 von Benny Patock.

Aaaah… what wouldn’t we do for some cleavage? I read an article on German news authority Heise recently on how spammers use p0rn to get new gmail-accounts (et al.). Every sign-up there is secured by a captcha, which makes the mass-setup of new email-addresses nearly impossible…. at least for machines… well at least for most of them.

So here is the trick: Crowdsource the process to horny men. It’s cheap and easy. Just show some random p0rn pic and ask kindly to solve a captcha to see the next. (Think trumpet horn here.) Clever suns of a gun… huh?

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29.7.2008 von Benny Patock.

Actually, I am not a big fan of Radiohead, but I like their approach to new things. For their lastest video House of Cards (Googtube or high quality download) they substituted the big lights-camera-action-showcase for a bunch of engineers and 3D scanners. The outcome is pretty cool IMHO. Here is the very neat making of:

This may still look very… uhm… artsy. But it’s definitely a glimpse of the future!

Geschrieben in Pixeltainment | Keine Kommentare »

22.7.2008 von Benny Patock.

Google seems to experiment with Web 2.0 patterns within their search results. Michael had an article over at Techcruch these days on this issue, plus this really cool video:

What can I say: Search engine meets Digg meets Del.icio.us meets Wiki. Looks a tiiiny little bit like Wikia Search to me. And somehow I really have trouble to believe that the big G will diminish the power of its omnipotent algorithm and ferocious pagerank. But time will tell…

Geschrieben in Infotainment | Keine Kommentare »

22.7.2008 von Benny Patock.

Very very very nice stirring an shaking by Burger King and Crispin Porter + Bogusky. Grab the Burger of Doom over at the Banner Blog and let the mayhem begin

(click on image to see ad)

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21.7.2008 von Benny Patock.

“The first 80% of success is showing up! The second 80% is sticking around and refusing to leave! The final 80% is finishing! See how simple what you cannot do is?” Tom Peters

Geschrieben in Entertainment | Keine Kommentare »

18.7.2008 von Benny Patock.

Ever wondered what successful viral videos have in common? Mike Laurie sat down and examined 21 patterns of very viral videos on the GoogTube in his article:

1. The Brand/Master Slave Bond
2. Brandophilia
3. Doomsday Branding
4. Brand Halo Effect
5. Super Hot Product Demo
6. Hot Unobtainable Product Demo

Den Rest des Eintrags lesen »

Geschrieben in Marketainment | Keine Kommentare »

17.7.2008 von Benny Patock.

“If you don’t want to get email, don’t send email.” Seth Godin

Life can be simple sometimes

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17.7.2008 von Benny Patock.

You be the judge: www.frnz.de! If you manage to find the hyperlinks in the body without looking into the code, you’ll win an exclusive photoshoot with Waldi. Oh yeah…  there’s also music. So crank up them speakers

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16.7.2008 von Benny Patock.

(Think background music here!) Imagine you selling a juicy piece of lingerie. Great! Now think about your sales channels. Think about online. Think about… Amazon. Woohoo! So what do you do to not break the big A’s TOS? One word: FUBAR!

(click on image to see original)

Alriiight, they also came up with another version. Booooooring!

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15.7.2008 von Benny Patock.

Ikea just released its new campaign “Kom in Garderoben” (Come into the Closet) in Sweden by Forsman & Bodenfors. Sweden? Yeah… so it’s in Swedish. But who cares if you get provided with a fully interactive closet, including weird folks dancing in it? I though so

The fun part: you be the MC! If you don’t like the provided sound layer, upload some of your private reserve (bottom left), shout into the mic like HP Baxxter (provided you have one - bottom right), or just go berserk on your keyboard… and make the crowd mooooove.

(click image to go to website)

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