How to lure digital talent to your agency

12.7.2008 von Benny Patock.

An article over at Creativity Online popped into my eye recently. It featured the current problem of agencies to attract “digitally-inclined” talent:

• “[…] the idea that an elevator pitch to a Google bigwig may wind up being the next Gmail is likely a stronger lure than stowing a Gold Lion in his suitcase on the hung over flight home from Cannes (assuming his agency sends his ilk to Cannes).”

I was facing a similar situation when I swapped my fancy agency job for a funky startup career. But what can agencies do about it? Some part of agency work is still very appealing. Other things aren’t. Like working for clients with the big wallet but without the big picture (which is most of the time not even their fault). Intrinsically not very rewarding, I can tell yer.

But here some of the things that agencies could cultivate on from my POV:
Den Rest des Eintrags lesen »

Geschrieben in Marketainment | Keine Kommentare »