Wanna be really viral?

Ever wondered what successful viral videos have in common? Mike Laurie sat down and examined 21 patterns of very viral videos on the GoogTube in his article:

1. The Brand/Master Slave Bond
2. Brandophilia
3. Doomsday Branding
4. Brand Halo Effect
5. Super Hot Product Demo
6. Hot Unobtainable Product Demo
7. Infovert OR Stunning Visual Presentation of a Truth which Everyone Sort of Already Knew But Needed Someone in Advertising to Tell Them with Nice Pictures
8. WFT? How do they do that?
9. Empowerment Branding
10. Nice Big Juicy Hits
11. Out-of-character Celebrity
12. Animal Personification
13. Weird Science
14. Where’s the Dignity?
15. It’s Business Time
16. Super-delusional Weirdo
17. Shock Tactics
18. Violate a Stereotype
19. Irritating Catchphrases
20. Objects doing things they really weren’t made for
21. Connect Video Game to Real Life

No worries, explanations and examples are provided. So check it out. Ashley adds a few more herself:

• Music Videos
• Weird Crowds
• Spoofs

My 2 cents? Not very representative unfortunately, but definitely fun to read! One question though: What has “most viewed” has to do with viral? I’d bet that most the roughly 30M views on Britney Spears Topless Photos came in organically… Muahahahaha!

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