Sie befinden sich aktuell in den PixelMyAss(!) Blog-Archiven für den folgenden Tag 8.8.2008.
8.8.2008 von Benny Patock.
Well, or media buy of the day to be precise. This campaign won bronze at Cannes. I like the idea, even though I doubt that everyone will actually notice that something is missing…
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(Click image to see entire screenshot)
Peolpe tend to be somewhat blind as far as ads are concerned.
But with a large enough media budget (which Mercedes definitely has), this is a good one!
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8.8.2008 von Benny Patock.
Very nice crossmedial campaign by DraftFCB and the Sporting Clube de Portugal, which made the Marketing Sharpa Viral Hall of Fame. The idea is simple, but nice:
I like the orchestrated use of video and direct marketing (phone) in this one a lot a lot a lot! Imagine you watch a movie where someone picks up a phone, dials… and suddenly your own phone starts ringing. This is so cool! ![]()
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