Faces, Interaction, and Rich Media

25.9.2008 von Benny Patock.

When it comes to online advertising, people rely to different tactics to boost response rate. Research firm MarketingSherpa puts up some numbers to the most common approaches and comes up with some interesting facts:

(Click image to read artice)

Apparently emotion still is one of the main drivers. And beats annoying expandable formats 2:1… keep that in mind before booking your next layer ads.

But as usual, there’s always a downside to such “wisdom” as therein praised video ads for instance also come in at No.2 spot for most annoying banner formats with 31% annoyance rate. Understandable with all that ludicrilicious autoplay-audio used some times…

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