27.10.2008 von Benny Patock.

“You think, what do I want the consumers to do,
and then you plan your campaign from there.”

“You think, what do consumers want to do,
and then you plan your campaign from there.”

Subtle difference in language.
Huge difference in thinking.  Jonathan Mendez

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20.10.2008 von Benny Patock.

Corner store mothership  7 Eleven (aka. The House of Slurpee) once more pulls out the cup-shaped cystal ball: With every purchase of  a cup of coffee, buyers can decide which presidential candidate they want to endorse. Results are tracked on the respective  micosite 7-election.com:

(Click image to launch website)

Last two presidential elections, this liquid black oracle predicted the right outcome (so they claim). If it proves to be true, it looks very bad for John McCain. Or maybe republicans are just not huge coffe drinkers? Why not offering slurpee cups, huh? *yay* :)  Still a nice cross-medial campaign…

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12.10.2008 von Benny Patock.

I am a big fan of Apple products. Well exept proprietary iTunes with all that CRM-and-such-and-more-crap (just lost all my playlists the other night by moving my MP3s to another hard drive). But sometimes they are missing details.

Take Apple’s webstore, for instance:

(Click image to view in full size)

I  counted not less than 9 ways to link a page (highlighted in blue): textlinks in various colors and sizes, with mouseovers and without (I added a blue halo to the mouseovers), with icons and without, images with links and without, buttons in forms and as part of a graphic. Woohoo!

The question is: does anyone care? The site is still usable, isn’t it? So is all that webdesign mantra overestimated? Well, for me it isn’t. Sure, todays webusers are accustomed to bad navigation. But yet it helps especially the not-so-web-savvy (yes, this one’s for you, grandma) to use your site… and finally to buy your products!

I know, I’m just being a bitch about it. But sometimes it’s nice to see a big player stumble

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