Interesting guerilla campaign by Jung von Matt/Alster for Sixt: They installed open (and free) WiFi access points throughout Hamburg Airport and labeled the network with some claim, and put a landing page up as default… done! Effect? All laptop or smartphone users seeking connectivity stumbled across the advertising tagline while browsing the list of available networks (video below the fold!):
I like the idea because it’s so simple… and obvious. Yet I wonder how many people actually got a grasp of all this? Hence most people I know use either their 3G connection or the WiFi within the lounges. Nevertheless a very nice approach!