Banner of the Day (at least almost)

Fun to watch and  it features one of world’s most powerful visuals: doooooooooggyyyyyyyyyyy! And me likes doggies. And especially happy doggies!

(Click image to launch ad)

I like the creative idea behind it…  a lot! But execution sucks imho. Not the artwork or 3D-animation, that’s gorgeous. Nevertheless:

1) How can yo expect online users with an attention span next to zero to actually search(!) for the trigger to launch the ad? Do you want your audience to feel fustrated or stupid? Or your ad to appear broken? Or waste that beautiful animation, because nobody sees it? If a ‘no’ came across your mind, you may wanna add a call to action…

2) A banner ad is always - or lets say most of the time, if you don’t just quest for banding -  just a gateway that leads to some better place (think added value!). Here the promise is not only vague and washy (”Make you dog happy!”) and the call to action is small and weak, it gives no information whatsoever on what to expect on pedigree.com. Too bad!

Dieser Eintrag wurde am 25.11.2008 um 22:55 verfasst und befindet sich in Advertainment. Sie können alle Antworten zu diesem Eintrag über den Feed RSS 2.0 mitverfolgen. Hinterlassen Sie eine Antwort oder einen Trackback-Link zu Ihrer eigenen Homepage.