26.11.2008 von Benny Patock.

Interesting guerilla campaign by Jung von Matt/Alster for Sixt: They installed open (and free) WiFi access points throughout Hamburg Airport and labeled the network with some claim, and put a landing page up as default… done! Effect? All laptop or smartphone users seeking connectivity stumbled across the advertising tagline while browsing the list of available networks (video below the fold!):

(Image: JvM/Neckar)

I like the idea because it’s so simple… and obvious. Yet I wonder how many people actually got a grasp of all this? Hence most people I know use either their 3G connection or the WiFi within the lounges. Nevertheless a very nice approach!

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26.11.2008 von Benny Patock.

“So forget social, forget networks, forget mobile—it’s all about the end customer/user experience. Think like a real person. We don’t draw the line between them.In the end, out interactions with people, brands, and companies will either be either extraordinary, good, ok, terrible, offensive or not worth talking about at all. Social or no social. The line is dissolving and in the end it’s how we feel about what we just experienced that matters.” David Armano

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