27.2.2009 von Benny Patock.

It’s travel time! After having a few posts about Australia recently, I put the money where my mouth is. Tonight I will board my flight towards Down Under. See you back in April. Maybe you’ll get some coaching in the meantime. Cheers

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25.2.2009 von Benny Patock.

Great post over at Pulicis Digital Australia about a Pinch Media report on their AppStore insights (see presentation below). Especially the different cases based on users, downloads, ranking, price, and - last but not least- revenue are noteworthy:

Intrestingly enough, price, percieved value, competition (et al.) play each their role in the way to Appstore success. Wait… oh… that’s news? Yet a very intersting field to have an eye on…

Geschrieben in Marketainment | 1 Kommentar »

18.2.2009 von Benny Patock.

Bestseller author Malcom Gladwell came up with a new interesting book on the origin of success. Surprise, surprise: it takes a lot of practice…10000 hours at least to be precise - across all fields that is. That’s roughly 10 years *yay*. Bur it also takes the right environment. Check out the video below:

Geschrieben in Infotainment | Keine Kommentare »