Well, only one of the reasons to be honest: It’s superfast and flexible! I found another great example here yesterday. If you noticed: T-Mobile had a major downtime in its German mobile network recently. I was affected as well - no cellphone for 3 hours. Felt like back in the 80s!
(Well actuallyI thought my iPhone had given up on me. Glad it didn’t.)
So, what do you do in such a case? If you’re a T-Mobile customer, you google for more info. If you’re T-Mobile’s competition, you flip on AdWords :
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(-> “Netzausfall” being network failure)
I don’t know, if you sell more phone contracts with that. But it’s surely a great reaction… and a good laugh!