Business is war. People are our target. Sounds familiar? According to Umair Haque these are the rules that forged our world economics and brought us a global recession… and also a 5-blade razor and the Bic Mac. He makes a public call for a constructive capitalism in a recent conference talk at the Daytona Sessions:
While being a little bit vague, Umair takes quite a well shot at many Sun Tzu and Von Clausewitz inspired industry giants such as Microsoft or the U.S. car industry. Welcome to the age of interaction, ladies and gentlemen, when:
But check out the video above. Umair pulls out some nice (although not surprisingly new) examples of todays uprising companies, who shake up their respective industries. Definitely worth a watch!