22.6.2009 von Benny Patock.

I received an email newsletter from Quiksilver today. This is great stuff! Because it shows how even big companies struggle, wenn it comes to localization… even at a low level. See the following example (you would have to speak at least some German to appreciate it *g*):

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15.6.2009 von Benny Patock.

A local optician booked outdoor ads on bike stands. The funny little trick: If you take a pic of this ad with your mobile and present your chef d’oeuvre at the store around the corner, you’ll get 10% off your order:

Nice little idea, ideed! I have to admit that I am one of those, who takes pictures of stuff in order to remember it (way too lazy to type*g*). Works for me - as for most people who use their cameraphones… and makes this campaign trackable!!! Two thumbs up.

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14.6.2009 von Benny Patock.

This came up a couple of days ago, but still a nice approach: On June 5, photographer Yann Arthus-Bertrand (Earth from above) and French producer powerhouse Luc Besson present HOME, a great documentary with breathtaking bird-view pictures from over 50 countries wordwide. Definitely worth a watch!!!

/// aaaaaaaargh! stupid wordpress doesn’t let me upload pictures….  *sniff* ///

Now here’s the wicked part: The movie was made available on DVD and Blu-Ray, in the cinemas, on TV, and even on Youtube (yeah… also in HD!) at the same time. Originally it was supposed to be up there until June 14. It’s still there, so give it a try. Enjoy!

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8.6.2009 von Benny Patock.

“Printing Twitter is like dancing architecture” Boris Lakowski

Nice take on German newspaper “Die Welt” and it’s approach to tweeting…

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