25.11.2009 von Benny Patock.

Aloha! Long time no see… err read, I know. I have been very very busy: Changed job, city, blah, blah, and even blah! So here’s my welcome back post. And I believe it is worthwhile:

Swedish mother-of-all-furniture-stores Ikea lauched their newest store addition in Malmö (yeah, they do have Ikea in Sweden as well!) with a great Facebook campaign. Check out the video as follows:

I have to join the accolades: Very clever idea! It uses FB’s given and beloved features and dynamics, adds a nice and scarce incentive that creates a sense of urgency, while being totally authentic. Respect! This is gonna be copied… and copied… and maybe copied.

Ah BTW: Any ideas on the theme used as background music? It gives me the same tickles as this one here. I like! Write me a comment about… or send me the file Cheers!

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25.4.2009 von Benny Patock.

My friend Jan posted another cool article over at Managing Tech analyzing the spreading of return debit notes on Hitmeister.de

over time.  While the rise of bounced payments towards the end of the month may not take you by surprise, have a look at the following beauty:

While the numer of bounced payments during the day remains more or less stable, hell breaks loose at night time. Interestigly enough most return debit notes relate to nighttime transactions. How about keeping that in mind, when working on your credit scoring next time…

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22.4.2009 von Benny Patock.

Well, only one of the reasons to be honest: It’s superfast and flexible! I found another great example here yesterday. If you noticed: T-Mobile had a major downtime in its German mobile network recently. I was affected as well - no cellphone for 3 hours. Felt like back in the 80s! (Well actuallyI thought my iPhone had given up on me. Glad it didn’t.)

So, what do you do in such a case? If you’re a T-Mobile customer, you google for more info. If you’re T-Mobile’s competition, you flip on AdWords :

(-> “Netzausfall” being network failure)

I don’t know, if you sell more phone contracts with that. But it’s surely a great reaction… and a good laugh!

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25.2.2009 von Benny Patock.

Great post over at Pulicis Digital Australia about a Pinch Media report on their AppStore insights (see presentation below). Especially the different cases based on users, downloads, ranking, price, and - last but not least- revenue are noteworthy:

Intrestingly enough, price, percieved value, competition (et al.) play each their role in the way to Appstore success. Wait… oh… that’s news? Yet a very intersting field to have an eye on…

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10.12.2008 von Benny Patock.

The new Hitmeister is live… let me know what you think! Cheers

BTW: Earn up to 10% sales commission as Hitmeister affiliate - Join now!

(Click image to launch site)

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29.9.2008 von Benny Patock.

Avinash has a great post on key performance idicators (KPIs) over at his web analytics blog. Not only does he mention some of the most useful ones (depending on your business that is), he also puts up 8 simple rules on how to do it right:

#1: Start simple, start direct, and please start with Outcomes!

#2: Leverage metrics that identify success for areas where you spend the largest efforts.

#3: Wean your Marketers off the “one night stand” mentality, do pan session analysis.

#4: If you can’t segment a Key Performance Indicator, you have picked the wrong one.

#5: Even “brand” and “site usage” can be measured, Loyalty rocks!

#6: If your short list of KPI’s don’t include a couple that report customer voice directly then you will Never be as successful as you should be.

#7: Using KPI’s that can tie back to the “old world” and “traditional metrics” and help you bring people to the current age.

#8: Not using Competitive Intelligence KPI’s can be considered a crime against humanity!

As mentioned above, the choice of which KPIs to use is highly depending on your website’s business. I will give you some more examples of what we measure over at Hitmeister (and not mentioned in Avinash’s article) in a future post.

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18.7.2008 von Benny Patock.

Ever wondered what successful viral videos have in common? Mike Laurie sat down and examined 21 patterns of very viral videos on the GoogTube in his article:

1. The Brand/Master Slave Bond
2. Brandophilia
3. Doomsday Branding
4. Brand Halo Effect
5. Super Hot Product Demo
6. Hot Unobtainable Product Demo

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12.7.2008 von Benny Patock.

An article over at Creativity Online popped into my eye recently. It featured the current problem of agencies to attract “digitally-inclined” talent:

• “[…] the idea that an elevator pitch to a Google bigwig may wind up being the next Gmail is likely a stronger lure than stowing a Gold Lion in his suitcase on the hung over flight home from Cannes (assuming his agency sends his ilk to Cannes).”

I was facing a similar situation when I swapped my fancy agency job for a funky startup career. But what can agencies do about it? Some part of agency work is still very appealing. Other things aren’t. Like working for clients with the big wallet but without the big picture (which is most of the time not even their fault). Intrinsically not very rewarding, I can tell yer.

But here some of the things that agencies could cultivate on from my POV:
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