17.7.2009 von Benny Patock.

After the free download of Chris Anderson’s Free, there is a new opportunity to get my greedy hands onto fresh insights. But this time it’s the real deal hardcopy: Gimahhot.com founder and CEO Thomas Promny wrote a book on online marketing and - due to a misprint - is giving away the frist edition for free while supplies last. So check it out here.

All you would have to do is spread the word via blogpost/twitter/whateva…  said and done. I am awaiting my copy here.

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27.2.2009 von Benny Patock.

It’s travel time! After having a few posts about Australia recently, I put the money where my mouth is. Tonight I will board my flight towards Down Under. See you back in April. Maybe you’ll get some coaching in the meantime. Cheers

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11.1.2009 von Benny Patock.

For all those I did not see / read / talked to in 2009: Happy new year! And for all those (raw masses I assume *g*) that are waiting for new blogposts: Besides my daytime job, I am currently preparing a lecture on online marketing to be held at FH Wiesbaden (my alma mater) next week. So pleeeaaaase be patient

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24.12.2008 von Benny Patock.

Yeah… i’m still in the office, but very soon on my way home to Frankfurt. Hope you all have peace and delightful holidays! Cheers…

(Made with Glassgiant.com)

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5.12.2008 von Benny Patock.

When was the last time you got caught in a moment completely forgetting everything around you? Well, Photographer Robbie Cooper portrayed kids while playing video games in a short project called “immersion”.  Interesing, daffy (yet funny), and alarming at the same time. Watch the video below and learn why it is important to get a grip on media literacy… especially for kids:

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12.10.2008 von Benny Patock.

I am a big fan of Apple products. Well exept proprietary iTunes with all that CRM-and-such-and-more-crap (just lost all my playlists the other night by moving my MP3s to another hard drive). But sometimes they are missing details.

Take Apple’s webstore, for instance:

(Click image to view in full size)

I  counted not less than 9 ways to link a page (highlighted in blue): textlinks in various colors and sizes, with mouseovers and without (I added a blue halo to the mouseovers), with icons and without, images with links and without, buttons in forms and as part of a graphic. Woohoo!

The question is: does anyone care? The site is still usable, isn’t it? So is all that webdesign mantra overestimated? Well, for me it isn’t. Sure, todays webusers are accustomed to bad navigation. But yet it helps especially the not-so-web-savvy (yes, this one’s for you, grandma) to use your site… and finally to buy your products!

I know, I’m just being a bitch about it. But sometimes it’s nice to see a big player stumble

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28.9.2008 von Benny Patock.

 Listen up, listen up! Google celebrate their 10th anniversary… and now not only want “not to be evil”, but also to make the world a better place. That’s why they are offering a total of 10 Mio. $ of funding for inspiring and exciting ideas that change the world and help as many people as possible:

With their socalled Project 10 to the 100th the big G now calls for ideas worthy to be realized. Is there a better way to spend a fraction of the illimited Google funds? I doubt it! So yes, this is a good thing - so spread the word!

Ah almost forgot, and it’s also a great (yet pricy) image campaig… but still hellovalot better than giving it all to Jerry Seinfeld, don’t you think?

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22.8.2008 von Benny Patock.

Maybe it’s just me and my dirty mind, but what the hell??? I came up with buttock, buttcrack, buttrock, yeah… and the f-word was well. More here

(Click image to solve riddle)

I cannot help it, but this reminds me of another great great blooper. Sorry in advance… *lol*

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11.8.2008 von Benny Patock.

Wired Mag’s Kevin Kelly held another great talk at the 2007 EG conference: the Internet is roughly 5,000 days old. So what about the next 5,000 days? He identidfies three major trends: Embodiment, Re-Structuring, and Co-Dependency. Watch the video below to find out more…

Another great talk over at TED (hi res video available there)! I will share more of my favorite ones, promised

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30.7.2008 von Benny Patock.

Aaaah… what wouldn’t we do for some cleavage? I read an article on German news authority Heise recently on how spammers use p0rn to get new gmail-accounts (et al.). Every sign-up there is secured by a captcha, which makes the mass-setup of new email-addresses nearly impossible…. at least for machines… well at least for most of them.

So here is the trick: Crowdsource the process to horny men. It’s cheap and easy. Just show some random p0rn pic and ask kindly to solve a captcha to see the next. (Think trumpet horn here.) Clever suns of a gun… huh?

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