PixelMyAss(!)

Benny Patock — Tue, 15 Feb 2011 15:33:52 +0000

I know… I’m a terrible blogger: I just don’t write anymore. Terrible. Terrible. Motivado takes a lot of time and energy. But it’s pretty darn good! So see you soon!

Germanwings goes Guerilla

Benny Patock — Thu, 27 Jan 2011 09:54:12 +0000

Aloha! Just noticed that I did’t have a single blog post this year.. yikes So let’s start a new blogging cycle with something really worth showable:

German low-cost airline Germanwings came up with this awesome take on the Ryanairs and Easyjets of this world and their creativity with extra charges:

Of course, Germanwings charges extra as well. Of course. Of course. But yet this is once more a example for the advertising industry “borrowing” ideas from great flash mobs (like here or here or … yeah!) and other improv formats. Hey who said life was perfect?

Ah… if you enjoy more regular writing on my end, feel free to follow me on TWITTER! Yay

Ikea’s great Facebook Marketing idea

Benny Patock — Wed, 25 Nov 2009 21:01:13 +0000

Aloha! Long time no see… err read, I know. I have been very very busy: Changed job, city, blah, blah, and even blah! So here’s my welcome back post. And I believe it is worthwhile:

Swedish mother-of-all-furniture-stores Ikea lauched their newest store addition in Malmö (yeah, they do have Ikea in Sweden as well!) with a great Facebook campaign. Check out the video as follows:

I have to join the accolades: Very clever idea! It uses FB’s given and beloved features and dynamics, adds a nice and scarce incentive that creates a sense of urgency, while being totally authentic. Respect! This is gonna be copied… and copied… and maybe copied.

Ah BTW: Any ideas on the theme used as background music? It gives me the same tickles as this one here. I like! Write me a comment about… or send me the file Cheers!

Free book anyone?

Benny Patock — Fri, 17 Jul 2009 14:33:53 +0000

After the free download of Chris Anderson’s Free, there is a new opportunity to get my greedy hands onto fresh insights. But this time it’s the real deal hardcopy: Gimahhot.com founder and CEO Thomas Promny wrote a book on online marketing and - due to a misprint - is giving away the frist edition for free while supplies last. So check it out here.

All you would have to do is spread the word via blogpost/twitter/whateva… said and done. I am awaiting my copy here.

Localization gone wild!

Benny Patock — Mon, 22 Jun 2009 20:06:59 +0000

I received an email newsletter from Quiksilver today. This is great stuff! Because it shows how even big companies struggle, wenn it comes to localization… even at a low level. See the following example (you would have to speak at least some German to appreciate it *g*):

(more…)

Mobile coupons made easy!

Benny Patock — Mon, 15 Jun 2009 21:26:07 +0000

A local optician booked outdoor ads on bike stands. The funny little trick: If you take a pic of this ad with your mobile and present your chef d’oeuvre at the store around the corner, you’ll get 10% off your order:

Nice little idea, ideed! I have to admit that I am one of those, who takes pictures of stuff in order to remember it (way too lazy to type*g*). Works for me - as for most people who use their cameraphones… and makes this campaign trackable!!! Two thumbs up.

HOME - The Movie

Benny Patock — Sun, 14 Jun 2009 21:17:42 +0000

This came up a couple of days ago, but still a nice approach: On June 5, photographer Yann Arthus-Bertrand (Earth from above) and French producer powerhouse Luc Besson present HOME, a great documentary with breathtaking bird-view pictures from over 50 countries wordwide. Definitely worth a watch!!!

/// aaaaaaaargh! stupid wordpress doesn’t let me upload pictures…. *sniff* ///

Now here’s the wicked part: The movie was made available on DVD and Blu-Ray, in the cinemas, on TV, and even on Youtube (yeah… also in HD!) at the same time. Originally it was supposed to be up there until June 14. It’s still there, so give it a try. Enjoy!

Quote of the day

Benny Patock — Mon, 08 Jun 2009 21:32:09 +0000

“Printing Twitter is like dancing architecture” Boris Lakowski

Nice take on German newspaper “Die Welt” and it’s approach to tweeting…

Economics is a Big Mac

Benny Patock — Mon, 27 Apr 2009 20:27:05 +0000

Business is war. People are our target. Sounds familiar? According to Umair Haque these are the rules that forged our world economics and brought us a global recession… and also a 5-blade razor and the Bic Mac. He makes a public call for a constructive capitalism in a recent conference talk at the Daytona Sessions:

(Click image for video)

While being a little bit vague, Umair takes quite a well shot at many Sun Tzu and Von Clausewitz inspired industry giants such as Microsoft or the U.S. car industry. Welcome to the age of interaction, ladies and gentlemen, when:

Exploitation has to become Renewal
Command has to become Democracy
War has to become Peace
Domination has to become Equity
Value has to become Meaning

But check out the video above. Umair pulls out some nice (although not surprisingly new) examples of todays uprising companies, who shake up their respective industries. Definitely worth a watch!

Fraudsters seem to love the limelight

Benny Patock — Sat, 25 Apr 2009 21:16:34 +0000

My friend Jan posted another cool article over at Managing Tech analyzing the spreading of return debit notes on Hitmeister.de

over time. While the rise of bounced payments towards the end of the month may not take you by surprise, have a look at the following beauty:

While the numer of bounced payments during the day remains more or less stable, hell breaks loose at night time. Interestigly enough most return debit notes relate to nighttime transactions. How about keeping that in mind, when working on your credit scoring next time…