25.2.2009 von Benny Patock.

Great post over at Pulicis Digital Australia about a Pinch Media report on their AppStore insights (see presentation below). Especially the different cases based on users, downloads, ranking, price, and - last but not least- revenue are noteworthy:

Intrestingly enough, price, percieved value, competition (et al.) play each their role in the way to Appstore success. Wait… oh… that’s news? Yet a very intersting field to have an eye on…

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18.2.2009 von Benny Patock.

Bestseller author Malcom Gladwell came up with a new interesting book on the origin of success. Surprise, surprise: it takes a lot of practice…10000 hours at least to be precise - across all fields that is. That’s roughly 10 years *yay*. Bur it also takes the right environment. Check out the video below:

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29.1.2009 von Benny Patock.

Funky (kinda) viral campaign by Queensland Tourism (Australia that is): They advertised “The best job in the world” across various job sections, put up a respective video on the ‘tube, and an well… okay landing page. You want to housekeep an island on the Great Barrier Reef? 6-month “holiday”, cleaning the pool, and feeding the feesh? And get paid for it, of course? Who would’nt…

Some may think that this might be a bit morbid in times of financial crisis and unemployment. But at least they have quite some eyeballs on their “employment” ads these days…  but finally someone HAS to feed the fish! It’s not their fault!

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27.1.2009 von Benny Patock.

This is so cool! I mean like really really cool. Canadian director Partick Boivin (check out his other stuff, too) misuses the annotations feature within Youtube to create an interactive video-version of Street Fighter!!!

You chose your fight moves by clicking on different options (A, B, X, Y) in the video screen, with each new sequence being a new video in a new window. Nuff said, check it out:

See, that’s a simple yet creative approach for the use of “new” media. Me likes a lot! And I bet that there will be some agency jumping on that idea for some sort of advertising campaign very soon

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11.1.2009 von Benny Patock.

For all those I did not see / read / talked to in 2009: Happy new year! And for all those (raw masses I assume *g*) that are waiting for new blogposts: Besides my daytime job, I am currently preparing a lecture on online marketing to be held at FH Wiesbaden (my alma mater) next week. So pleeeaaaase be patient

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24.12.2008 von Benny Patock.

Yeah… i’m still in the office, but very soon on my way home to Frankfurt. Hope you all have peace and delightful holidays! Cheers…

(Made with Glassgiant.com)

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22.12.2008 von Benny Patock.

Minneapolis agency Colle+McVoy goes old school these days. Forget about elusive 3D-modelling and so forth. Remember the good old days when you needed 3D-glasses to experience the good stuff? The red-green ones? And not that fancy polarized stuff from Disney World? Well, it’s back:

(Click image to launch site)

You’re lacking a pair of 3D-glasses? No worries… Colle+McVoy will send you a pair for free… at least within the US of A (d’ooooh!). If someone out there got a grip on those, let me know (I’m dying to see that thing). I always enjoy boundaries to be crossed…

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10.12.2008 von Benny Patock.

The new Hitmeister is live… let me know what you think! Cheers

BTW: Earn up to 10% sales commission as Hitmeister affiliate - Join now!

(Click image to launch site)

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5.12.2008 von Benny Patock.

When was the last time you got caught in a moment completely forgetting everything around you? Well, Photographer Robbie Cooper portrayed kids while playing video games in a short project called “immersion”.  Interesing, daffy (yet funny), and alarming at the same time. Watch the video below and learn why it is important to get a grip on media literacy… especially for kids:

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26.11.2008 von Benny Patock.

Interesting guerilla campaign by Jung von Matt/Alster for Sixt: They installed open (and free) WiFi access points throughout Hamburg Airport and labeled the network with some claim, and put a landing page up as default… done! Effect? All laptop or smartphone users seeking connectivity stumbled across the advertising tagline while browsing the list of available networks (video below the fold!):

(Image: JvM/Neckar)

I like the idea because it’s so simple… and obvious. Yet I wonder how many people actually got a grasp of all this? Hence most people I know use either their 3G connection or the WiFi within the lounges. Nevertheless a very nice approach!

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